…to use professional translation services!
Imagine sharing brand information in a number of languages; languages which you don’t speak and in markets where you have no brand legacy.
In order to manage a brand’s introduction and development in new markets, it’s important to work with a professional translation vendor. Can your vendor overlay translation management with marketing skills gained specifically within international marketing departments? This type of experience will mean the communication of your brand, product and service is carefully managed at all times.
Here are 5 key reasons why international marketers should be seriously considering working in partnership with a professional LSP:
1. End-to-end service provision
Look for an vendor who, in addition to the core service of translation and localization, is able to offer language consultancy on: multilingual artwork, audio-visual, SEO/keyword translation, PPC campaigns, naming and international brand research.
2. Budget management
Consider a translation provider who uses accessible technology to enable shared knowledge, centralized cost management, streamlined workflows and the delivery of quality.
3. Staying in control
Ensure the same technology is working to your advantage by delivering advanced approvals cycles and version control with the ability to assign roles and permissions
4. A specialist team
Try to avoid using generalists - this can be difficult as everyone professes to be a specialist! Ensure your agency possesses genuine core marketing competencies but with skills which extend across HR, training, online/traditional marketing, localization, packaging and print. This way, their teams will be able to respond intelligently to your marketing-focused enquiry
5. Top-notch client service
Finally - make sure you select an LSP with a client-focused work ethic who make an effort to build open relationships, offer advice/best-practice suggestions and provide flexible solutions.
If this sounds like the kind of translation partner you could work with then please get in touch right away or use our online forms to get a quote or request a call back. We would love to hear from you!
