INTEGRATED SERVICES

When the parent company of an international business begins the process of rationalizing their communication assets it tends to be the EMEA marketing function which reviews and manages the implementation. Reviews typically identify a need for tighter brand control, streamlining of operations, reduced duplication of activities and the ability to overview and allocate budgets centrally as overwhelming benefits.

This leads organizations to scrutinize their translation and reversioning expenditure which is often fragmented in terms of geographical purchasing patterns and adherence to brand guidelines. PUSH International recognizes such fragmentation wastes large amounts money and can also put brand integrity at risk. In response we have developed robust systems to assist clients with centralization of activities.

Our workflow model (below) demonstrates the elements that are involved in the development of international marketing assets and how they integrate into a seamless delivery solution. Simply scroll over the graphic to enlarge it.

SUMMARY OF BENEFITS
Benefits of single-vendor integration:

1. Dedicated account managers able to liaise with clients’ local offices in local languages
   
2. A consistent team with sufficient legacy to understand your objectives
   
3. The knowledge-base to provide continuity of brand management
   
4. In-house design, reversioning, glossary and project management facilities
   
5. Secure project ordering/tracking portal assisting the auditing of enterprise-wide activity and expenditure
   
6. Online asset management capability with ability to remotely set permissions
   
7. The use of enterprise-wide translation memories to enhance quality, consistency and cost efficiency
   
8. Flexible and scalable work practices that extend internal policies/processes to your language solutions provider
   
9. Access to an additional diverse range of customized translation and localization services allowing the building of specific and dynamic skill-based teams to fulfill project requirements

Does this sound interesting? Please contact our Operations Director Ken Mealing on 01491 671 820, or email us on info@push-international.com to find out more.