…to use professional EMEA translation services!
Imagine sharing brand information in a number of languages; languages which you don’t speak and in markets where maybe you have no brand legacy.
In order to manage a brand’s introduction and development in EMEA and BRIC markets, it’s important to work with a professional translation vendor. Can your vendor overlay translation management with marketing skills gained specifically within international marketing departments? This type of experience will mean the communication of your brand, product and service is carefully managed at all times.
Here are 5 key reasons why international marketers should be seriously considering working in partnership with an LSP who have direct marketing experience:
1. End-to-end service provision
Look for an vendor who, in addition to the core service of translation and localization, is able to offer language consultancy on: multilingual artwork, audio-visual, SEO/keyword translation, PPC campaigns, transcreation, content creation/editing and international brand research.
2. Budget management
Consider a translation provider who uses accessible technology to enable shared knowledge, centralized cost management, streamlined workflows and the delivery of quality.
3. Staying in control
Ensure that same technology is working to your advantage by delivering advanced approvals cycles and version control with the ability to assign roles and permissions. Use a vendor that understands how to manage complex marketing language projects.
4. A specialist team
Try to avoid using generalists – this can be difficult as everyone professes to be a specialist! Ensure your agency possesses genuine core marketing competencies with extension skills into HR, training, online/traditional marketing, localization, packaging and print.
5. Top-notch client service
Finally – make sure you select an EMEA-specialist LSP with a client-focused work ethic who make an effort to build open relationships, offer advice/best-practice suggestions and provide flexible solutions.
If this sounds like the kind of translation partner you could work with then please get in touch right away or use our online forms to get a quote or request a call back.
