Online clothing and accessories retailer Asos has experienced 120 per cent growth in its international sales, which could be attributed to successful website translation.
The brand has also posted a 26 per cent rise in UK retail sales, but overseas business now accounts for 37 per cent of its overall revenue total – a figure that may have been boosted thanks to the launch of French and German websites.
Nick Robertson, chief executive officer of the company, said that these projects – as well as the recently-enabled US internet outlet – "are all key milestones in our international expansion programme".
What's more, the company has also reported its pre-tax profit for the half-year to the end of September was £7 million, an increase of 59 per cent.
Asos is planning to launch an online marketplace to showcase the work of independent designers and boutiques and it could be in place before Christmas.
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